We are women’s BFF – best financial friend. We support smart, busy, responsible women taking ownership of their financial destiny. We provide a digital financial advisor that delivers financial awareness, tools to help develop their personalized financial plan based on their own objectives and the ability to execute on this plan through sustainable instruments that are aligned with their values.
Only 10% of women invest today – this is a significant opportunity cost for them as they retire – their pension savings is on average 40% lower than their male peers at retirement – but they live longer than men! So they have to do more with significantly less, with results in a significant vulnerability as they age.
Solution / technology
Bot, artificial intelligence
- Community for women by women where they feel safe to ask questions without being judged or patronized
- Focus on onboarding through gamified financial education
- Ability to improve their financial security while aligning their investments with their values
- Investments in instruments that carry their values, with specific screening of women led ventures that are looking for funding